The mark consists of a truncated shield-shaped carrier with a gold edge, enclosing a red cross from which red and white bars and blue triangles radiate. A gray shadow in the shape of a curved wedge falls across the right side of the shield-shaped carrier. Overlying the top of the shield-shaped carrier is a black lozenge-shaped carrier edged in gold, within which the words "PILGRIMS CHOICE" appear in white lettering. At the top of the black carrier is a red rectangle with an incomplete white border, containing the letter "P" in gold edged in white. At the bottom of the black carrier is a forked shape, in red with a white border, representing the trailing end of a ribbon. Overlying the upper-left-hand corner of the black carrier is a white-edged carrier in the shape of a rectangle with rounded corners containing the designation "BRITAIN'S" in white letters. The interior of the white-edged carrier is transparent.
Design plus words, letters, and/or numbers
The color(s) black, white, red, gold, blue and gray is/are claimed as a feature of the mark.
Shields or crests with figurative elements contained therein or superimposed thereon, Shields or crests with letters, punctuation or inscriptions contained therein or superimposed thereon , Squares that are completely or partially shaded, Oblongs as carriers for words, letters or designs