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Computer software for use in manipulating, analyzing, and creating reports of consumer preferences, behavioral and lifestyle data and for forecasting and predicting consumer preferences and behavior for marketing, advertising, and product distribution planning purposes; computer software for use in real-time, integrated business intelligence related to consumer preferences, behavior and lifestyle; graphical user interface software; computer software for the digital compilation of demographic and address information for individuals; electronic database in the field of demographic and address information for individuals recorded on computer media; computer software to mathematically explore customer databases and to solve customer database problems in the fields of marketing and consumer preferences, behavior and lifestyle; computer database management software in the fields of consumer marketing, advertising and product distribution and consumer preferences, behavior and lifestyle analytics