The mark consists of the words "El Campechano", letters written in yellow, surrounded in red and brown, followed by the sentence: "Tú Mejor Opcion" written in black, using upper case in the first letters and the Hispanic accent over the letter "O" in "Opcion"; At left of "El Campechano" appear an image of an standing countryman with a big beige hat, black hair, yellow shirt, a green typical scarf and blue pants, brown belt and shoes. All these elements have a white background and are not part of the mark.
Design plus words, letters, and/or numbers
The color(s) yellow, black, red, beige, blue, green and brown is/are claimed as a feature of the mark.
Men, Spaniards or Mexicans, including men wearing sombreros , Sombreros, cowboy hats (10 gallon hats), other broad-brimmed hats