The mark consists of letter "B"; wherein the first letter "B" has bull horns and the word ULLS written inside the letter "B" for bulls and the second letter B has a bear claw and the word "EARS" written inside the letter "B" for BEARS. There is a symbol between the two B's with an arrow pointing up underneath the symbol and an arrow pointing down above the symbol and the word COFFEE is written below the entire logo with an arrow pointing towards the right hand side as shown in the mark.
Design plus words, letters, and/or numbers
Color is not claimed as a feature of the mark.
Bears other than Panda bears, Cattle, Feet, animal , Horns (of animal) along (not part of heads), antlers , Arrows formed by words, letters, numbers or punctuation , Arrows, more than one , Other arrows, Bands, wavy