The mark consists of a rectangular label design with the word "WHITE" in bold capital letters appearing in the center and the word "by" in script placed immediately below; a stylized letter "W" appears in the lower portion of the rectangle and forms the irregular lower border of the label design. The background of the label is cream and the writing is grey.
Design plus words, letters, and/or numbers
The color(s) cream (pantone shade 608U) and grey (pantone shade 877C) is/are claimed as a feature of the mark.
Rectangles that are completely or partially shaded