The mark consists of the words "JACK DANIEL'S" arched over the words and numeral "OLD NO. 7 BRAND". The words and numeral "OLD NO. 7 BRAND" are enclosed within an oval with a filigree design around it.
Design plus words, letters, and/or numbers
Color is not claimed as a feature of the mark.
Ovals with a decorative border, including scalloped, ruffled and zig-zag edges , Concentric ovals