The mark consists of a rectangle with a filigree border and the stylized wording "JACK DANIEL'S TENNESSEE SOUR MASH WHISKEY". The wording "OLD NO. 7 BRAND" appears in an oval shaped design in the center with a filigree appearing around the border.
Design plus words, letters, and/or numbers
Color is not claimed as a feature of the mark.
Bottle labels, Borders, ornamental , Ovals with a decorative border, including scalloped, ruffled and zig-zag edges , Concentric ovals, Rectangles that are completely or partially shaded