The mark consists of a rectangle with a filigree border and the stylized wording "JACK DANIEL'S TENNESSEE SOUR MASH WHISKEY". The wording "OLD NO. 7 BRAND" appears in an oval shaped design in the center with a filigree appearing around the border.
Design plus words, letters, and/or numbers
Color is not claimed as a feature of the mark.
Concentric ovals, Ovals that are completely or partially shaded, Miscellaneous designs with overall oval shape, including amoeba-like shapes and irregular ovals , Bands, wavy , Bands, vertical , Bands, horizontal , Other lines, bands or bars