The mark consists of "HCOA" in green followed by a stylized runner in white on a green oblong, with a crescent shape on the bottom in blue, followed by "FITNESS" in blue. The phrase "Pure Energy. Pure Life." appears in blue below "FITNESS" in blue.
Design plus words, letters, and/or numbers
The color(s) green, white and blue is/are claimed as a feature of the mark.
Athletes (men), Men, stylized, including men depicted in caricature form , Humans, including men, women and children, depicted running , Ovals that are completely or partially shaded, Bands, curved