The mark consists of The word "LUMINATE" in large font to the left of the words "SURF & SKATE" in small font, a fish with a frown above the words "SURF & SKATE", and the silhouette of a man inside of a circle above the letter "E" in the word "LUMINATE".
"SURF AND SKATE"
Design plus words, letters, and/or numbers
Color is not claimed as a feature of the mark.
Men depicted as shadows or silhouettes of men, Humans, including men, women and children, depicted sitting or kneeling , Stylized fish, whales, seals, sea lions , Catfish, Circles that are totally or partially shaded.