The mark consists of the word "BISCOFF" in large stylized letters in a logo consisting of large gold letters with a russet shadow effect, to the right and above the logo is the design of two light brown cookies the top one of which bears the word "Lotus" in script; the foregoing logo is written to the left of a partially-depicted white coffee cup which is filled with brown colored coffee and with two light brown cookies resting on a partially-depicted saucer the top cookie of which bears the word "Lotus" in script. To the left of the coffee cup the phrase "EUROPE'S FAVORITE COOKIE WITH COFFEE" appears in russet letters under which is a smaller version of the aforementioned "BISCOFF" logo and to the right of which is the design of two light brown cookies, the top one of which bears the word "Lotus" in script
"EUROPE'S FAVORITE COOKIE WITH COFFEE" AND THE PICTORIAL REPRESENTATION OF THE COOKIES, WITH THE EXCEPTION OF THE WORDING "LOTUS" EMBOSSED THEREON
Design plus words, letters, and/or numbers
The color(s) white, gold, light brown, brown and russet is/are claimed as a feature of the mark.