The mark consists of a divided rectangle containing the wording "CONNOISSEUR'S CHOICE" appearing above a depiction of a map of Scotland, with the wording "MORAY FIRTH" and "FIRTH OF FORTH" indicated in small lettering as part of the map.
THE OUTLINE OF THE MAP OF SCOTLAND, "MORAY FIRTH" OR "FIRTH OF FORTH"
Design plus words, letters, and/or numbers
Color is not claimed as a feature of the mark.
Bodies of water (maps), Compasses (directional), Bottle labels, Rectangles divided once into two sections, Rectangles that are completely or partially shaded