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Franchising services in the optical field, namely, offering business management assistance in the establishment and operation of establishments in the optical field; retail store services and online Internet retail store services in the optical field in relation to cosmetic products, care and cleaning products for contact lenses, contact lenses care solutions, sanitary wipes for cleansing and hygiene of the eyes, ophthalmic products, vitamins and mineral salts for the treatment of ophthalmic diseases, key cases in common metal, optical instruments, eyeglasses, sunglasses, frames, correcting lenses, contact lenses, ophthalmic lenses, eyeglass cases and eyeglass chains, computer hardware and software for medical educational purposes and to be used in the management of optical retail shops, protective ski masks for the eyes, cash registers, credit cards, debit cards and prepaid codified cards and magnetic cards, on-line publications related to the optical field, medical and surgical apparatus and instruments for ophthalmic purposes, prosthetic devices, intraocular lenses, lamps, eyeglasses cases and contact lens cases in leather and imitation of leather, imitation of leather bags and sacks not of paper for recycling purposes, clothing and headgear, carpets and door mats; sale promotion of products and services for the benefit of others by means of planning, projecting and execution of sale promotions in the optical field; incentives programs, awarding/prizes and gifts in the optical field, namely, incentive award programs offering gifts and prizes to promote the sale of products and services of others in the optical field; distribution services of promotional materials, namely, leaflets, prospectus, printed matters, samples rendered in the optical field; planning, projecting and execution of special promotional events in the optical field; data processing related to completion of promotional offers in the optical field; preparation of promotional materials, displays, catalogues and promotional books for third parties in the optical field; professional representation for commercial purposes in the optical field, namely, distributorship services for commercial purposes in the optical field