The mark includes the word "GELATERIA" in blue Latin uppercase characters, next to which there is the blue stylized representation of a horse ridden by a jockey in action of jumping an obstacle from right to left; underneath such representation there are the words: (i) "il", in blue Italic Latin characters; (ii) "FAnTINO", in red fantasized Latin characters with the central characters of a bigger size compared to those on the sides, all together stylized to resemble an obstacle that a jockey on top of a horse is jumping from right to left; underneath the last two characters of the word "FAnTINO" there is the caption "di Guido", in blue lower cases except the letter "G" which is in capital case. The color white represents background areas and is not part of the mark.
Design plus words, letters, and/or numbers
The color(s) red and blue is/are claimed as a feature of the mark.
Men depicted as shadows or silhouettes of men, Humans, including men, women and children, depicted riding horses and other animals , Horses