The mark consists of the design of an oval label that is green with another white oval in the middle and with a black banner with white outlines across the middle of both ovals. Inside the top and bottom of the green oval are gray and white curves. Inside that is the wording "ORIGINAL RECIPE" in white at the top and "BREWED WITH PASSION FOR QUALITY" in white at the bottom connected by white curved lines on both sides. Inside that is the wording "HEINEKEN LAGER BEER" at the top in white and "PREMIUM QUALITY" at the bottom in white. Inside the horizontal black banner is the word "HEINEKEN" in white. Below the banner is the wording "Est." and "1873" in white and on the left and right side of the white oval respectively. Inside the interior white oval are two green curved lines at the top and two at the bottom. Further inside the white oval is the wording "DIPLOME D'HONNEUR AMSTERDAM 1883" in gray around the top and "HORS CONCOURS MEMBRE DU JURY PARIS 1990" in gray around the bottom. Further inside the white oval and directly above the black banner is the word "TRADE MARK" in red separated by a red star. Directly below the black banner is the wording "MEDAILLE D'OR PARIS 1875" and "GRAND PRIS PARIS 1889" in red. Below that is the design of two interlocking medals in gray.
"LAGER BEER", ORIGINAL RECIPE", "EST. 1873", "PREMIUM QUALITY", "TRADE MARK", "DIPLOME D'HONNEUR AMSTERDAM 1883", "MEDAILLE D'OR PARIS 1875", "GRAND PRIX PARIS 1889" AND "HORS CONCOURS MEMBRE DU JURY PARIS 1990"
Design plus words, letters, and/or numbers
The color(s) green, black, white, red and grey is/are claimed as a feature of the mark.
Star - a single star with five points, Bottle labels, Advertising, banners , Incomplete ovals, Letters, numerals or punctuation forming the perimeter of an oval or bordering the perimeter of an oval , Concentric ovals, Ovals that are completely or partially shaded