The mark consists of the acronym "W.I.S.E." The "W" "S" "E" and 4 periods are navy blue and the "I" is depicted by the image of a crushed cigarette. The butt of the cigarette is brassy gold and is speckled. The body of the cigarette is white and the cigarette is outlined in navy blue. The "W" "I" "S" and "E" which respectively serve as the first letters of "World Institute Smoking Elimination" are brassy gold in color. The remaining letters are navy blue.
"WORLD INSTITUTE FOR SMOKING ELIMINATION"
Design plus words, letters, and/or numbers
The color(s) navy blue, brassy gold and white is/are claimed as a feature of the mark.