The mark consists of an octopus wearing a crown, with the words GENUINE and QUALITY to the left and right of its head centered in an oval. A second oval encircles the centered oval with the stylized word KING'S above the stylized words FISH HOUSE. To the left of the stylized words FISH HOUSE are the words CAUGHT FRESH and to the right are the words SERVED FRESH. Centered horizontally within the outer oval is the stylized word TRADE on the left and MARK on the right. The entire mark is outlined by a third oval.
GENUINE QUALITY and TRADE MARK and CAUGHT FRESH and FISH HOUSE and SERVED FRESH
Design plus words, letters, and/or numbers
Color is not claimed as a feature of the mark.
Eels, Crowns open at the top, Ovals with bars, bands and lines , Concentric ovals