The mark consists of HERSHEY'S in block lettering over the word KISSABLES which is printed in an arc. A tilted conical configuration design with a starburst is superimposed over the second S and the A of KISSABLES. The conical configuration is stippled to make it look three-dimensional. Color is not claimed as a feature of the mark.
Design plus words, letters, and/or numbers
Sun, rising or setting (partially exposed or partially obstructed) , Candy bars, (chocolate) , Rectangles that are completely or partially shaded, Cones (geometric)