The mark consists of the internet address of "gourban.net" in lower case with "go" and ".net" in grey and "urban" in black. Three skyscrapers with various placed white windows tapering at the bottom to form the line in the "b" in "urban", and the skyscrapers consist of the first and third in the color orange and the second in black, and the third having a white side. The skyscrapers are set in a podium style fashion with the first being the lowest, the second the tallest, and the second set in the center. The phrase "Where'd U go?" in this respective case is a slightly smaller font set below the "gourban.net", is right justified and is shown in the color black.