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Computer software for use in retail sales, namely computer software for real-time access to individual customer data, merchandise data, and selling tools for the promotion of customer service and sales associates' productivity; computer software for wireless mobile devices, personal computers, point-of-sale devices and kiosks used in retailing; computer software for retailers that enables improved revenues, sales associate productivity and margins through personalized marketing and selling tools; computer software for capturing and accessing individual customer data, preferences and purchase history; computer software enabling improved customer service by collecting and analyzing customer data; computer software enabling personalized up-sell and cross-sell opportunities; computer software enabling delivery of special retail offers, customer data, and customized messages through hand-held devices, personal computers, point-of-sale devices and in-store kiosks