The mark consists of the terms "GREAT AMERICAN" in a stylized font which gradates downward from dark to light. Centered beneath "GREAT AMERICAN" is a horizontal line running from the letter "G" to the letter "N", centered within which is a solid five-pointed star. Centered beneath the line and star is the term "FAMILY" in a stylized font which gradates downward from dark to light. Beneath "FAMILY" is the term "COOK" in a stylized font with single points of light appearing to bounce off the tops of each letter. Displayed within the first letter "O" is a stylized drawing of a portion of the American flag. Beneath "COOK" is the term "OFF" in a stylized font which gradates downward from light to dark. The words "FAMILY COOK OFF" are outlined in white with shading around the sides and lower edges of the words.