The mark consists of "JOSE CUERVO SILVER" in stylized letters in black, the word "PLATA" in blue, design of 7 coins in gray and black appearing above the words, a red seal with an emblem and the words "FABRICA LA ROJENA" in white, the signature "JOSE CUERVO" in black all appearing on a white label with gray, blue and purple borders
"FABRICA", "TEQUILA PLATA" AND "SILVER"
Design plus words, letters, and/or numbers
The color(s) white, black, blue, red, purple, gray is/are claimed as a feature of the mark.
Busts of men facing forward, Busts of men in profile, Groups, males , Stylized birds and bats, Cardinals, Paper with furled, fringed or scalloped edges , Bottle labels, Shields or crests with figurative elements contained therein or superimposed thereon, Circular or elliptical seals, Coins, Medals, Circles with a decorative border, including scalloped, ruffled and zig-zag edges , Circles that are totally or partially shaded., Rectangles that are completely or partially shaded