The mark consists of the word "WATERMAID" at the top in dark blue. Below the word "WATERMAID" are two waves (of water), the bottom wave in dark blue and top wave in light blue. Across the bottom of the dark blue wave in white are the words "PROVEN PERFORMANCE SINCE 1971". Below the dark blue wave in dark blue are the words "POOL CHLORINATION WITH SALT". In front of the two waves are several bubbles (about two thirds of the way across from the left of the mark), which start large in size at the bottom of the dark blue wave and then get progressively smaller as they rise (leading up through the light blue wave) to finish just below the "M" in "WATERMAID".
"SINCE 1971 POOL CHLORINATION WITH SALT"
013, 021, 023, 031, 034
Design plus words, letters, and/or numbers
The color(s) dark blue, light blue and white is/are claimed as a feature of the mark.
Bubbles, Ocean, Rectangles divided once into two sections, Rectangles with one or more curved sides