The black and white logo consists of a black square with the words 'A U G U S T' centered within the black box and spaced. The 'A' in 'A U G U S T' is missing the cross bar which creates an 'A'. The 'A' looks like an upside down 'V'. Above and centered over the word 'A U G U S T' is the same 'A' as in the word 'A U G U S T' with the same missing bar. The 'G' in 'A U G U S T' is also missing the connecting cross bar in the letter 'G' which is commonly called the "chin". As the company begins to add more categories. The name of the category will be below and centered under 'A U G U S T' Such as 'MAN', 'WOMAN', 'FOOTWEAR', 'KID', 'FRAGRANCE', 'ACCESSORY'