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Web-hosting services for others for automating college admissions offices and communicating with student prospects over a world wide network of computers to generate reports, build a customized student prospect database, create individually-tailored student interest forms and event response forms, import and integrate student prospect data from student information systems, testing services, and other sources, schedule and track targeted mailings and e-mail campaigns, conduct surveys that measure communication effectiveness, and generate reports and frequency tabulations from the survey data