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PROVIDING MARKETING INFORMATION TO A CUSTOMER ABOUT INCOMING TELEPHONE CALLS TO THAT CUSTOMER, INCLUDING SERVICES WHICH IDENTIFY THE SOURCE OF MARKETING THAT GENERATES EACH CALL TO A BUSINESS AND QUANTIFIES AND COMPARES THE EFFECTIVENESS OF VARIOUS MARKETING MEDIA AND MARKETING MESSAGES, AND FURTHER INCLUDES INFORMATION ABOUT THE CALLER, THE CALLER'S NAME, ADDRESS AND TELEPHONE NUMBER, THE DATE, TIME AND DURATION OF THE CALL