The mark consists of the stylized wording JACK DANIEL'S OLD NO. 7 BRAND TENNESSEE SOUR MASH WHISKEY and an oval shaped design in the center with a filigree appearing around the border.
"BRAND TENNESSEE SOUR MASH WHISKEY"
Design plus words, letters, and/or numbers
Color is not claimed as a feature of the mark.
Horns (of animal) along (not part of heads), antlers , Balls including playground balls, beach balls, billiard balls, tennis balls, bingo balls and lottery balls , Triangles inside one another, Triangles that are completely or partially shaded